New Videos: Mile5tone Recap and Bloomin Lookbook

– by ChiChai@Empire – If you’ve been keeping up with us on social media, you’d notice that we got a bunch of new drops these past few months. We released our summer collection “Bloomin” and celebrated our five year anniversary with a day party and a brand new jersey! Ray@Empire put together a couple of…

Fall 2017: Fall Into Place

We present to you our fall collection, Fall Into Place. Even though we know what our goals are, we may get unmotivated and have doubts of being good enough. The best way to shut down those inner demons is by working towards your goals anyway. If you’re gonna fall, you might as well fall forward. You…

Restock of Fresh Light & Upcycled Denim Jackets and BTS

– by ChiChai@Empire – We are officially restocking Fresh Light blouses and Upcycled Denim Jackets at noon (PST!) When we first released our upcycled products, quite frankly, I was nervous. I wasn’t sure how our supporters would react. The reaction was better than we could’ve hoped for! Because both products were sold out pretty quickly,…

Summer 2017: Good New Days

The process of building your Empire requires you to learn from your past, not hold onto it. For this collection, we took bits and pieces from the past to build anew. The “Do Good” t-shirt features childhood characters that took the time to recognize right from wrong. Our mission statement finds its way on a…

Coach-hella with Giann

– by ChiChai@Empire – For the last-minute outfit-planners for Coachella’s second weekend, our model Giann and I worked together in giving you outfit-spiration. I gathered up the Rise Up hoodie and revamped a couple of our older items with festival vibes. Giann then whipped up her styling magic to create three– as we joked– Coach-hella looks. Products and outfits…

Fall 2016: Back to Basics

Growing not only means moving upward. Growing also means steadily strengthening and building your foundation. This autumn, we bring you elements from our beginning years with new twists.  Not only do the designs commemorate how our foundation got us to where we are today, they also embody how we continue to build upon that. Let’s…

Sneak Peek: SS2016 Growth

Rain or shine, a scheduled photoshoot is a scheduled photoshoot San Francisco Bay Area temperatures have a mild range of 50F to 70F for the most part year round– anything below or above, we freak out. (Yes, I know. We are very spoiled.) Although we consistently have a small range of weather conditions, the tricky part…

Snow Way

Snow, snow puns, Pokemon and Harry Potter references, and an abundance of scenic moments came together in one of our most invigorating photo-shoots yet. Because our upcoming collection Hello, World encompasses a mountain-top spirit, Christopher and I believed that Yosemite National Park is the one drivable location that could manifest the Hello, World character. We reserved January 16 as our…