New Videos: Mile5tone Recap and Bloomin Lookbook

– by ChiChai@Empire – If you’ve been keeping up with us on social media, you’d notice that we got a bunch of new drops these past few months. We released our summer collection “Bloomin” and celebrated our five year anniversary with a day party and a brand new jersey! Ray@Empire put together a couple of…

Coach-hella with Giann

– by ChiChai@Empire – For the last-minute outfit-planners for Coachella’s second weekend, our model Giann and I worked together in giving you outfit-spiration. I gathered up the Rise Up hoodie and revamped a couple of our older items with festival vibes. Giann then whipped up her styling magic to create three– as we joked– Coach-hella looks. Products and outfits…

Empire in the Air is International!

Empire in the Air would like to introduce its newest business partner in Seoul, Korea: Flavors K. Flavors K will be Empire in the Air’s official distributor in South Korea! Empire In The Air Lookbook ’16 Spring/Summer from Flavors K on Vimeo. FLAVORS K We are the Underground Connoisseurs in South Korea working to shed positivity…

Click here to check-out the full lookbook Designed and written by ChiChai@Empire Photographed by Chris@Empire Modelled by Chanel Rosales and Ayana Gian Carlos Click here to visit the shop!

Sneak Peek: SS2016 Growth

Rain or shine, a scheduled photoshoot is a scheduled photoshoot San Francisco Bay Area temperatures have a mild range of 50F to 70F for the most part year round– anything below or above, we freak out. (Yes, I know. We are very spoiled.) Although we consistently have a small range of weather conditions, the tricky part…

Snow Way

Snow, snow puns, Pokemon and Harry Potter references, and an abundance of scenic moments came together in one of our most invigorating photo-shoots yet. Because our upcoming collection Hello, World encompasses a mountain-top spirit, Christopher and I believed that Yosemite National Park is the one drivable location that could manifest the Hello, World character. We reserved January 16 as our…

Behind-the-Scenes of She is King

“Why Sunol?” I asked Christopher@Empire. Samantha@Empire  pitched to shoot our next lookbook in Sunol  and neither of us understood why… until she brought him to Little Yosemite. photo credit: Christopher@Empire This year’s spring/summer collection will be the first we cater to womyn. I started categorizing some of my artwork as She is King, a series to celebrate…

Fun in the Clouds

If you live in California, the unending downpour likely quarantined you in your house all day and you are probably bored from staring at the same wall. Have no fear! Fun photos are here. I realized I never shared behind-the-scenes photos from our recent collection Head in the Clouds so what a better way to brighten up your day than…

Photo-Shoot Essentials

It is that time of year again! A photo-shoot awaits us the next sunrise and our photographer, Chris@Empire,  is prepared. written from top, left to right Camo Cuffed Chinos To be steezy yet comfy enough to fulfill the awkward positions all photographers make for capturing the right shots in the right angles Nike Roshe Runs Every photo-shoot…