My New Red Shoes

Happy Friday!

I was approached not too long ago by a friend from middle school about the wonderful  non-profit that she works for. The fitness community knows the importance of proper shoes and clothing needed in order to perform better, so what better than to host a 5k run to bring awareness to this community as well as raise funds for this organization.


A Message from Gretchine of My New Red Shoes

Empire in the Air is partnering with My New Red Shoes to provide homeless and low-income children and youth with a brand new pair of athletic shoes and the opportunity to go back-to-school clothes shopping. Beyond meeting a basic need, My New Red Shoes is helping to improve children’s self-esteem, educational experience and quality of life.


Steven(not pictured), a high school student who loves to run, is a My New Red Shoes gift recipient. In school, his peers and coaches have encouraged him try out for the track team, but Steven has worn out his only pair of shoes. Although he wants to get new ones, he is afraid to ask his mother because he knows she wouldn’t be able to afford them.

Steven, like many other teenagers, tries to fit in with his peers at school but his life has not been easy. He and his mother left their home with nothing but the shirts on their backs to flee from a domestic violence situation. Feeling embarrassed, Steven sits on the bleachers watching other runners take their marks as he imagines himself in their shoes.

We hope that Steven and the other 10,000 children served by My New Red Shoes in 2016 will know that there are people out there, like us, who are thinking of him and wish him well. Steven didn’t try out for the track team last year but, with his new pair of running shoes, this school year is full of possibility.

My New Red Shoes provided the gift of confidence to 10,000 homeless and low-income school-aged children this summer. Since its founding, the organization has helped to improve the educational experience and quality of life of more than 45,000 local children in-need.

As runners, we know the know the importance of having personally fitted, quality running shoes. By participating in our Empire 5K run on September 24th, 2016, you can help share the joy of quality of athletic shoes and running with children and youth just like Steven. Registration proceeds will be donated to help My New Red Shoes share the gift of confidence with local children. For more information, look up Empire in the Air’s upcoming events.

Sign up today and help Empire In The Air run for My New Red Shoes
Empire 5K

Road Runner Sports
Gilman  District 1326 10th St Berkeley, CA 94710
(510) 900­-6272
Race Start: 9AM


To learn more about My New Red Shoes, please visit

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