Hello, 2014

Christopher, Samantha, and I had our first meeting of the year yesterday. We listed our 2014 goals for the brand and mapped out how we should reach them. What message should the next collection represent? How? How can we further grow as a brand? As we asked questions such as thus, our discussion went on a roller coaster ride— wild loops of ideas and steep ups and downs of practicality. But with the end of our meeting, I can definitely say I am happy with the plans we narrowed down and I am even more excited to unfold them for you guys.

I know we are rookies in the street wear game but I gotta tell you, we are approaching 2014 differently. We are taking more leaps of faith this year to land outside the safe zones.

– ChiChai@Empire

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