It is not a mystery what the other video entails. Christopher, JJ, and I teamed up with our friends Gabe, Melissa, and Jolo to dip into the dance pool. With their choreo and videography, we created a fun yet ready-for-accomplishment atmosphere.
We shot another video to showcase an upcoming release but we chose another art medium. Maybe a week or two ago, my friend Ann wrote me a poem with the same theme: the comeback of Empire. (Or should I say… “strike back” heh heh).
I knew, once I read the poem, we had to use it. I always wanted the power of spoken word to portray how much this brand truly intends to show the importance of changing dreams into reality. And this poem was the perfect opportunity.